Beautify helps YMCA mural carry the brand's message visually to its community
- Evan Meyer
- Dec 21, 2020
- 1 min read
Updated: Jan 8, 2021
The gorgeous two-story-high painting promotes wellness and education not with slogans, but with a striking and memorable image.
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Mural at YMCA in Denver by Michael Ortiz, sponsored by EcoMedia
Ecomedia, a CBS-owned company, sponsors what they consider to be "critical, yet underfunded, environmental, health, and education projects in communities nationwide." It's a new way that brands and companies are finding to deliver experiential marketing rather than self-promoting ads.
Our online platform removes the friction from the process, making it easy for YMCA to find and work with professional street artists. As both a muralist and a software product manager, I founded Beautify to connect people who want great art with the professional artists who create it.
In 2019, EcoMedia sponsored a mural on the outside of the YMCA in southwest Denver. Michael Ortiz' painting works across barriers of language and culture to inspire young women—and anyone else open to the message—to find the joy of education and value themselves as an important part of a very big world.
Mural companies make it easy to hire a street artist, work with them through design and implementation, and remove any worries all around. The work will live up to the artist's promise. The artist will be paid, on time. (Yes, we're insured.) But the worries we remove are a small benefit compared to our mission: Beautify the world, one wall at a time.
Evan Meyer is a co-founder and the CEO of Beautify.
This is a great example of how public art can communicate a brand’s values in a way that feels authentic and community-focused rather than commercial or intrusive. I like how the mural transforms the YMCA’s message into something visual and accessible, using colour, symbolism, and scale to reflect themes like wellness, education, and inclusivity. It shows how art in shared spaces can help strengthen community identity and create a more welcoming environment for everyone who interacts with the building. Overall, it highlights the power of design-led storytelling in public spaces and how visual communication can resonate more deeply than traditional messaging. This can also be understood through AI Assignment Helper as it reflects how visual communication, branding strategy, and audience engagement…
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This mural by Beautify is a beautiful example of how art can communicate powerful messages—bringing the YMCA’s values to life in Monkey Mart a way that’s inspiring and accessible to the whole community.