top of page

Estrella Jalisco and Beautify Earth Team Up to Honor Local Stars

Estrella Jalisco has found a way to put their marketing dollars to good use and create an impact in local communities through a socially responsible initiative.



Estrella Jalisco of Anheuser-Busch is re-imagining how advertising and marketing can provide value to brands and communities. Their new initiative shines a spotlight on local heroes by connecting them with artists to celebrate their efforts and beautify communities. By putting their money where their hearts are, EJ is pledging 1 million dollars by 2025 to help beautify communities across the U.S. with street art, and the face of the initiative is none other than Beautify’s own, Ruben Rojas.


"Bringing people together through creativity has always been a part of my purpose as an artist. I'm proud to partner with Estrella Jalisco to launch their commitment and support of art in communities across the country," said Ruben Rojas. "Our shared hope is that by using murals to share stories of our neighborhood heroes we can foster joy and connection in people's lives."



The initiative is not only meant to add color, vibrancy, and joy to communities, it is also a celebration of local heroes through street art. As of July 9th, submissions are welcomed for consumers to nominate their Local Stars who go above and beyond to make a difference within their communities. Each mural will be an artistic statement piece reflecting a chosen Star and the work they do, created by one of the eight artists that make up Estrella Jalisco’s newly launched Artists in Residence program.


It seems an obvious choice for EJ to immerse themselves into socially responsible marketing by celebrating local heroes through street art as Estrella Jalisco is steeped in tradition and bringing people together. This Mexican pilsner was first produced in the late 19th century in Guadalajara, Mexico and the authenticity still stands true today. In their own words, “We keep Mexican traditions alive in every sip that is enjoyed and shared among loved ones, family and friends.”



FORBES is also talking about corporate social responsibility simply because it makes perfect business sense when “62% of consumers want companies to stand up for issues that they are passionate about.” Accenture Strategy conducted the 14th Global Consumer Pulse Research to better understand what consumers worldwide are looking for, and corporate responsibility is at the top of the list. If you would like more statistics check out the full document entitled To Afinity and Beyond.

In a nutshell, bettering communities is a great way to show that you care about people, and in turn, your customers will reward you by caring about and buying your product. Finding socially responsible ways to put your marketing dollars to good use pays off - literally. This type of initiative is a win-win that brings some good old-fashioned joy, color, and connection into communities and we are thrilled to be part of it. Stay tuned for updates on Ruben Rojas street art to launch the program!


If you want some ideas on how we can help you with your corporate social responsibility program, let’s talk! We are always ready to paint some street art, beautify an environment, and help local communities.


46 Comments


Samuel Daniel
Samuel Daniel
Nov 25, 2023

In Virginia, only the prosecuting attorney can dropping domestic violence charges in virginia. The alleged victim cannot independently dismiss the charges. The prosecutor may consider factors such as the victim's wishes, evidence, and the overall case merits. It's essential to consult with a legal professional for advice tailored to your specific situation.

Like

Find Card Today is the easiest way to find a quality car, truck, or other automobile at an affordable price! We're committed to providing you with an enjoyable experience from start to finish.

Link 1

Link 2

Link 3

Link 4

Link 5

Link 6

Link 7

Link 8

Link 9

Link 10

Link 11

Link 12

Link 13

Link 14

Link 15

Link 16

Link 17

Link 18

Link 19

Link 20

Link 21

Like

Cat Collars
Cat Collars
Sep 29, 2022

Sunlight based energy is a perfect and sustainable wellspring of force that can be outfit without consuming petroleum derivatives. Sun powered chargers convert daylight into power, solar panels Brisbane meaning they produce no ozone harming substances or different types of air contamination. This implies sunlight based power is an extraordinary method for safeguarding the climate while likewise lessening your service bills. Furthermore, nearby planet groups ordinarily have higher forthright expenses than non-renewable energy source controlled other options however require less upkeep and are more strong over the long haul.

Like

hanging pots
hanging pots
Sep 08, 2022

In the subsequent situation,turmeric and hot flashes long before your menopause there has been a development of overabundance. The overabundance could be rakta (blood), fat, and liquid maintenance. You might encounter more:

Like

matthew aiden
matthew aiden
Aug 08, 2022

The BigLots offers its shoppers biglots.com survey an opportunity to take part in a Big Lots overview and offer their viewpoints for certain legit surveys. With these feelings and audits, Big Lots attempts to improve its administration quality however much as could reasonably be expected.

Like
bottom of page