Blue Earth
A mural and street art program connecting people to underwater ecosystems and each other
Humboldt County, CA Los Angeles, CA
Seattle, WA Scotland, UK
Blue Earth is a collaborative initiative to create street art activations that connect people with nature and their community. We're bringing underwater worlds to the surface to develop awareness and education of the beauty, ecosystems, and impact of kelp forests.
This program evolved from a shared understanding between Beautify Earth, a community street art organization, and Blue Robotics, leaders in the marine technology sector, of the critical role kelp forests play in marine ecosystems and local cultures.
Each piece of artwork highlights and supports local kelp conservation, reforestation, and community programs with local partner organizations receiving 5% of donated funds.
Get Involved
You are invited to join our mission to cover cities with painted kelp forests, helping to support local marine initiatives across the US and UK.
Blue Earth Goals
Blue Earth's goal is to inspire communities to connect with nature and each other by working with local artists to transform cities into kelp forests with artwork that reflects their beauty and vibrant ecosystems.
The artwork will consist of both small human-scale street art along with large, full-coverage murals All painted forests will be placed on a map to explore both digitally and in person The painted forests will integrate into the built environment to emphasize their natural movement and beauty The artwork will emphasize ecosystems as we recognize nothing thrives alone
Access to public art and opportunities for discovery in the city
Public education and awareness of local marine initiatives
Raise funds for local kelp and marine initiatives
Encourage community activities through art and programming
Turn Your Wall into a Kelp Forest
Wall Partners
We are looking for wall partners interested in supporting local artists and kelp forests by donating their wall for art.
Kelp will be the main focus of the art but may also contain ecosystem interactions with humans, animals, technology, or other organisms.
Donated walls become part of Beautify Earth’s community wall trust which is a collection of public walls dedicated to the benefit of the community and creative expression.
Benefits
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Locations added to street art map to encourage people to visit
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Wall partners promoted through Blue Earth media channels and partners
To donate your wall email hello@beautifyearth.com or post your wall here
Adopt a (painted) Kelp Forest
Sponsors
We are seeking sponsors to help bring these artworks to life. Your donation will support the creation of public art that weaves naturally into the city landscape while emphasizing kelp’s beauty and vital role in ecosystems and culture.
We have multiple levels of sponsorship available starting from $2,500 or £2,000 with 5% of all donations going directly to local partners working on local conservation, reforestation, and community engagement efforts.
If sponsorship isn’t viable at the moment but you’d still like to contribute we welcome donations of all sizes.
Benefits
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Artwork added to digital art map with name included
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Name written near artwork
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Logo or name shared on website as sponsor
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Connect with our street art and marine robotics communities
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Sponsors promoted through Blue Earth media channels and partners
To become a sponsor email hello@beautifyearth.com
Become a
Local Partner
Local Partners
Local partners and their work in communities is key to connecting Blue Earth's global activations to local initiatives. We believe connecting with and supporting our natural environment starts in local communities which motivates Blue Earth's approach to supporting local community groups and initiatives.
We aim to bring awareness and monetary support to local partners through public art activations and community programming that connects art and the environment. If your organization works with local communities, reforestation, or conservation and you're interested in bringing your work to life through public art please get in touch!
Benefits
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5% of sponsor funds donated to local partners
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Partner logos shared on website
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Partners promoted through Blue Earth media channels and partners
To become a local partner email hello@beautifyearth.com
Next Steps
Contact us at hello@beautifyearth.com if you are interested in becoming a wall partner, sponsor, or local partner
Share with people in your network who may be interested
About Us
Beautify Earth’s mission is to connect communities with street art through local programs and our online community. BE develops mural and street art programs through collaborative partnerships to advance local ecology, health, and cultural strategies.
Blue Robotics is on a mission to enable the future of marine robotics. BR manufactures equipment used in countless applications including sustainable aquaculture, research and conservation efforts, surveying, and more!