Dunn Edwards | Beautify Earth | Partnership
- Writer: Beautify Team
- Author Profile: Beautify Team
- Date: Mar 11, 2018
- Read Time: 1 min read
Beautify Earth announced excitement about partnering with Dunn-Edwards Paints surrounding their 2018 Color of the Year, "The Green Hour," described as "a dark grayed blue-green, or teal green with a hint of twilight." The paint manufacturer committed to donating 10 percent of sales for this color to Beautify Earth's mission.
Under the leadership of Beautify Earth Team Member Ruben Rojas, the donated funds will support initiatives addressing "blighted walls and communities all over the world by empowering artists, encouraging social responsibility and instilling community pride." Dunn-Edwards pledged paint supplies for beautification projects throughout the Southwest.
The color's name references "l'heure verte," or the green hour, a Parisian tradition from the 1860s when absinthe drinking occurred at 5 p.m. in bars and cafes where famous artists gathered, including "Van Gogh, Degas, Manet and Gaugin."
About Dunn-Edwards Paints
The company description states Dunn-Edwards is "one of the nation's leading manufacturers and distributors of premium architectural, industrial and high performance paints and paint supplies." It operates over 130 company stores across five western states and 80+ authorized dealers. The organization is a subsidiary of Nippon Paint Holdings Co., Ltd., based in Osaka, Japan, "one of the world's largest paint companies."
Beautify Earth's Value Proposition
The organization emphasizes that artistic projects "create a positive atmosphere, and increased happiness in communities" while driving economic growth and reducing vandalism.