Instead of billboards, celebrating local heroes at street level.
Our online platform has delivered results for more than 50 brands from local to global.
Contact us to discuss what we can do for you..
Portrait of Starr Greenfield, who helps L.A.'s homeless, painted by Cecilia Romero on a wall in South Los Angeles
Most Americans aren't yet familiar with Estrella Jalisco, the Mexican beer named "Star of Jalisco" after the state in western Mexico where it's a local favorite, first brewed in Guadalajara. Today, Anheuser-Busch distributes EJ in the United States.
To make Estrella Jalisco as much a part of American communities, EJ's U.S. marketers chose an experiential marketing approach rather than just putting up billboards. The company pledged $1 million stretching from 2020 to 2025 to help beautify communities across the U.S.—starting with Los Angeles, San Diego, Phoenix, and El Paso—by funding street art that honors local stars of those communities nominated on Twitter by their own neighbors.
Our online platform removes the friction and uncertainties from the process, making it easy for Estrella Jalisco to find and work with professional street artists. As both a muralist and a software product manager, I founded Beautify to connect people who want great art with the professional artists who create it.
Artists in Residence program To develop the campaign, EJ assembled a collective of nine "standout artists" from across the U.S., including Beautify's own Ruben Rojas, who describes the collective's goal as "using murals to share stories of our neighborhood heroes" in order to "foster joy and connection in people's lives"
Local Stars EJ senior director of marketing Jayden Kahl describes the light golden pilsner's brand as "a long-standing tradition of bringing people together around colorful art and celebrating life," created from and named after a region "renowned for its vibrant art scene."
The campaign's goal: Don't tout Estrella Jalisco directly, but instead make it part of EJ's brand reputation to bring vibrant art to communities with which EJ has a cultural connection. Don't make EJ the star, but instead celebrate local heroes in these same communities. By beautifying neighborhoods and uplifting local residents, the campaign connects Estrella Jalisco's deep Mexican heritage to present-day people in its new American markets today.
Evan Meyer is a co-founder and the CEO of Beautify.
Visit, New Friends Colony Escorts Agency found me a fantastic companion! She was so charming and warm that the evening would be unforgettable! Worth every penny.
Founded on the principle of delivering high-quality content, ApzoMedia has built a reputation for excellence. The company's team of writers, editors, and ApzoMedia content creators are passionate about their work, ensuring that every piece meets the highest standards. Whether it's breaking news, in-depth analysis, or entertaining features, ApzoMedia covers a wide range of topics to cater to its diverse audience.
The dental clinics in Bangalore are known for their advanced infrastructure, cutting-edge technology, and highly skilled professionals. Dental Clinic in Bangalore they strive to provide comprehensive dental care, ranging from routine check-ups to complex procedures, ensuring that every patient receives personalized attention and treatment.
Beyond its amenities, The Continuum presents meticulously designed living spaces that exemplify elegance and contemporary living. Each residence is a testament to superior craftsmanship, with a focus on providing an environment that fosters both relaxation and inspiration.
affinity floor plans represent a paradigm shift in residential design, emphasizing a holistic approach that goes beyond traditional architectural considerations. These plans encapsulate a thoughtful blend of design principles, sustainability, and technological integration, creating homes that are not only visually stunning but also responsive to the dynamic needs of modern living.