Ten walls in ten cities bring the company's core values to vivid life.
Our online platform has delivered results for more than 50 brands from local to global.
Contact us to discuss what we can do for you.
Mural in Los Angeles by Ruben Rojas and SEL for Zappos
Brand managers today know that mural advertising isn't just billboards at street level. But that wasn't always the case. I had the good fortune and pleasure to work with Zappos founder Tony Hsieh and team on one of the first large-scale experiential marketing campaigns done with murals.
I had already been beautifying urban walls for four years when I connected with Tony's team in 2016. As part of Zappos' Downtown Project, an effort to restore the culture and well-being of downtown Las Vegas, Tony wanted to extend urban beautification to ten cities total across the United States. Each city's mural would illustrate one of Zappos' ten core principles, a list well-known in some circles but unknown to most, including customers.
Instead of spelling out each principle in words, though, the murals would visually convey the concept. "Embrace and drive change" or "Pursue growth and learning" would be the visual message of a big, conspicuous painting. This is what experiential marketing through murals is about.
For the project, Zappos set out to use local artists, site specific to each project, with the help of the large national database that Beautify Earth already had.
This is the kind of project for which we founded Beautify. Our online platform removes the friction and uncertainties from the process, making it easy for Zappos to find and work with professional street artists. As both a muralist and a software product manager, I saw that Beautify could connect people who want great art with the professional artists who create it.
The people behind Zappos and Beautify both understand that bringing beauty to the community stimulates local economies, uplifts community spirit, and inspires the human soul. Beautify was chosen for this multi-city project based on our impactful global mission to eliminate urban blight.
We do so by empowering the world’s artists and educating property owners of the positive impact that art creates. Most of the world’s walls need this attention. We've been involved with more than 10,000 walls so far, thousands of them directly commissioned and managed through Beautify. Hopefully a million walls from now we’ll clearly see a happier, more inspired planet.
The 10 core values of Zappos which help to define their unique culture are listed below alongside their respective city & artist:
Deliver WOW Through Service – Miami / Angelino
Embrace and Drive Change – Baltimore / Cory Stowers
Create Fun and A Little Weirdness – Austin / Jade DMZL
Be Adventurous, Creative, and Open-Minded – Los Angeles / David Gilmore
Pursue Growth and Learning – San Francisco / Amanda Lynn
Build Open and Honest Relationships With Communication – Boston / Zach Nolin
Build a Positive Team and Family Spirit – Philadelphia / Chroma Dolls
Do More With Less – Chicago / Matthew Hoffman
Be Passionate and Determined – New York / Gaia
Be Humble – San Diego / Trek Kelly
Evan Meyer is a co-founder and the CEO of Beautify.
The software testing courses in Coimbatore are designed to meet the current industry standards. The curriculum is regularly updated to include the software testing course in coimbatore latest tools, technologies, and methodologies used in software testing. Students learn about various testing frameworks, bug tracking tools, and scripting languages essential for automation testing. This industry-relevant training makes them highly employable and ready to contribute from day one. One of the significant advantages of taking a software testing course in Coimbatore is the emphasis on practical learning. Most institutes offer extensive hands-on training sessions where students work on live projects. This experiential learning approach helps students understand the nuances of software testing, problem-solving, and critical thinking. By working on real-world projects, studen…
Electrical junction box Managing multiple gadgets simultaneously often poses numerous challenges. There's a constant fear of overloading and damaging your devices due to excessive current. However, the GoldMetal 360-degree spike card emerges as a solution to alleviate such concerns. Engineered with top-notch safety standards, this innovative product offers compatibility with plugs from all corners of the globe. Its ergonomic and distinctive design enhances user experience, further complemented by features like a master switch and LED indicator.
Python, the versatile and powerful programming language, has emerged as a cornerstone in the world of technology. From web development to data science, machine learning to artificial intelligence, Python finds its application python course in coimbatore across diverse domains. Recognizing its significance, the demand for skilled Python programmers continues to soar, making it a lucrative skill to possess in today's job market. If you're in Coimbatore and eager to delve into the world of coding or enhance your programming prowess, then enrolling in a Python programming course could be your gateway to success. Python's popularity stems from its simplicity, readability, and vast ecosystem of libraries and frameworks. It's beginner-friendly yet robust enough for complex projects. Its clean syntax allows programmer…
What sets our program apart is our commitment to practical learning. We believe in learning by doing, and our curriculum reflects that philosophy.python course in coimbatore You won't just be memorizing syntax; you'll be writing code, solving problems, and building applications from day one. Our small class sizes ensure personalized attention, allowing you to receive feedback and support tailored to your learning style and pace. Furthermore, our affiliation with Yale IT Skill Hub lends credibility to your certification, making it a valuable asset on your resume. Employers recognize the quality of education provided by Yale IT Skill Hub, giving you a competitive edge in the job market.
Fresh graduates, in particular, stand to gain and Best Walk-in Interview in Automobile Company Chennai substantially from this event. The demand for talent in the automotive sector is high, and companies are actively seeking individuals with the requisite skills and qualifications to drive innovation and success.