A Quick-Start, Street-Art Strategy Guide for Local Organizations
Over the years, Beautify has completed 1000's of murals and street activations through art. Our goal is to help your organization do the same with the right tools and resources. Here is some guiding information that can help you formulate your strategy for enhancing your community, artistic expression, local culture, and unique identity.
Identify KPI's (Key Performance Indicators) for your Street Art program. Examples:
10 murals in place over 6 months
100 associated social media posts
5 inbound requests for murals
Create $10,000 in revenue for my organization with Beautify program
Enhanced cultural experience in defined areas - place-making.
Reflect local culture/history
Employ local artists.
More social media posts and chatter around local street art
Community engagement events when street art is unveiled
Increased local & tourist foot traffic in defined area / increased spending
Increased user-generated marketing for neighborhood/city/organization/
Relationship development with key stakeholders/clients/community
Identify who can be engaged (and how many):
Local artists, businesses, government, property owners with walls
Influencers - people in your network who would evangelize street art for the community
Community groups – schools, churches, clubs & associations, police, sports teams, etc.
Sponsors – businesses, benefactors, community groups, etc.
Identify how to engage key stakeholders, how often, what the key ask is, and how you will measure success:
Invite to register on Beautify Earth platform
Encourage artists to send proposals for walls (with monthly outreach/or some consistency)
Create email/newsletter outreach to wall owners/businesses in your network
Help connect key wall owners with sponsors for collaborative projects
Help coordinate ‘unveiling’ events with wall owners
Create working group to get commitment and designate responsibility to local influencers and street art advocates
Share Street Art strategy with influencers and encourage input
Create a calendar of events & tie the street art campaign in with existing programs in the community.
Identify all channels you will use to engage key stakeholders (artists, wall owners, community etc.) on an ongoing basis towards your KPI deadline.
Email, Newsletter, Social media,
Stakeholder meetings, Street Art unveiling events, Community events
Identify what resources are needed, and budget required for those resources:
Marketing personnel (x hrs)
Food & Drinks budget (for meetings and events)
Budget to add to mural sponsorship
List your key activities on a calendar towards the deadline you have given to achieve KPIs.
Haven't gotten started yet or need more info? Contact us